If you have an online business, you naturally want it to rank high in online searches. The best way to do this if you have done your research already would be to implement search engine optimization or SEO. Apart from providing amazing, engaging and regular content, SEO can propel your site from ranking nowhere to ranking on the 1st page of Google Here are some SEO power tips every website owner should know.
Focus on one Primary Topic
While it is true that you can talk or showcase everything under the sun, it is important that you have one primary topic that is vital to your business. To do this properly you need to focus on certain keywords. Internet marketing St. Paul experts recommend keywords that are most relevant to the stuff you are featuring on the site. It is important that you select keywords that are neither too broad nor too specific so that you will not have a difficult time having it rank on Google.
Mention the Keywords Where it Matters
When it comes to using keywords for your site do not simply pepper it with them lest you suffer a penalty. Keyword stuffing is frowned upon by search engines and users alike. However, strategic keyword placing is good. Internet Marketing Minneapolis experts recommend placing them on the site title, domain name, tagline, blog categories, and in the content for the page.
Speed Up your Site
Google penalizes websites that are too slow to load as this result in a bad user experience. Load times are essential in that sense to coordinate with your IT or web guy about taking off some non-essential items that can slow your site down. For example, music players, large pictures and plugins to name a few.
Link To Other Sites
Sites that link to relevant sites can really ramp up your reputation in an instant. Do this however, sparingly because each outbound like can make that linked site also more popular. If you do it the right way, website users will begin clicking your links which is a signal to the search engine that you are a trusted authority on a certain subject.
Speak to a Professional
Seeking advice from a professional SEO provider can really put you in the right direction in terms of boosting site awareness and reputation without risking Google penalties.