If you have an online business or blog, you naturally want it to be seen online by people so as to increase your customer base or audience. This is where SEO or search engine optimization comes in. SEO helps your website or blog so that it is able to rank better in search engine results pages. There are many SEO tips out there that are really good to start with. Here is some of the most practical and effective advice every small business owner should know regarding SEO.
Set Your Expectations
According to internet marketing Minneapolis experts, a lot of small business owners have the wrong expectations or too high of it when it comes to going online to establish a business. They think that just because you are online, millions of people automatically will see your site or that you do not have much competition. For example, if you are using the search term “used John Deere tractors”, there is almost nil possibility you will instantly hit number 1 in search results unless you have been nurturing it for years and spending lots of money in between. Fact is, you are just one business in a sea of businesses selling the exact same stuff. If you want to target a particular search term you cannot do it on your own unless you are already a certified SEO expert, which chances are you’re not. Take the advice of SEO professionals, listen to what they say and taper your expectations to what is doable rather than what is good ideally.
Go for Mid-Tail Terms
If you are dabbling in SEO for your small business chances are you’ve probably heard the term “long tail” at this point. It basically means bundling all of the searches that no one is ranking in. For instance, if you can get first place ranking with the term “Best place to find cheap John Deere tractors in Minneapolis Minnesota with poor credit” – perfect!. Search Engine Optimization Saint Paul experts recommend that your time will be best spent going for a mid-tail term such as “used John Deere tractors in Minneapolis Minnesota”. From experience, ranking number one on this search term can bring your site 25 fresh visits daily. That’s way better than attempting to rank number one on 30 other long-tail terms.