Important Elements to Increase Conversions on your Builder/Remodeler Website

If you are a builder remodeler with an online presence you need to begin attracting client prospects that eventually should become paying clients. Your goal is to increase conversions while minimizing the up-and-down cycle that is ever present in this kind of business. To do so you need to impose some important elements to increase your website conversions. Here are some of them.

Avoid Being an Online Brochure

According to new homebuilder lead generation specialists, nothing turns off potential customers than a website that looks like an overgrown brochure.  A remodeler website should be designed in such a way as to reach out and grab potential clients and connect them on an emotional level. In short, customers are more likely to believe in what you have to offer if they feel that you are also undergoing the same struggles as they are. For example, “Had enough of high utility expenses? Talk to us so we can tell you more about energy efficient windows that can lower your utility costs up to 25%.”

Effective Landing Page Content

According to remodeler sales training experts, a “landing page” refers to any page on your site that your customer might arrive on via a search done on Google. It could be the home page, services page, contact us page etc.  In any case, the page should be compelling enough to pique the interest of your visitor. Headlines like, “24-hour service,” “free consult”, “beat any estimate for competitor” etc. The landing page should also be prominent enough to have contact information in place.

Capture Customer Information

This option should go hand-in-hand with pertinent contact info. There are many ways to approach this. You can opt to have a phone number that they click-to-call or have placed opt-in forms that are designed to get their name, phone and email address.  Add an incentive in the end such as a free coupon or e-book when they finish completing the desired information.