How To Manage an Effective Pay Per Click Campaign

One of the tools at your disposal when running a search engine marketingcampaign is pay per click or simply PPC.  For those that are unaware of what pay per click does it is basically a way of purchasing visits to your website.  There is a lot that goes into developing an effective pay per click campaign from selecting the appropriate keywords to making sure those keywords are organized into ad group campaigns. 

Morning PPC Checks

According to pay per click Minnesota experts, managing an effective PPC campaign means letting your team get a good grasp of what happens on a daily basis. 2 important reasons for a morning check-in include:

  • Learning what happened yesterday – to determine wins and losses
  • To be able to react fast – there is so much that can occur in a day so a morning check-in can assist you to be on top of what is happening especially for recently launched campaigns and ads.

Remove Non-Essential Google Display Network Sites

This is an important basic step to do so you can exclude unrelated websites on the Google Display Network.  Essentially, the exclusion of sites where you do not want your ads to be seen.

Monitor Ad spend

This is crucial to anyone managing a PPC campaign. Monitor and verify that your budget is kept on track everyday so you are able to hit the monthly objective.

Monitor Top Spenders

Pay Per Click MN recommend that you check for top spenders to ensure everything is as it should be.  If you are not sure how to do this, simply go to your AdWords dashboard beneath the Campaigns tab so you can sort by lowest to highest campaign spending and determine if there are any outliers.  If you notice that that there was some heavy spending on a particular campaign, look at the search queries to determine whether or not there was a trend or if you need to negate some keywords. 

Check Ad Positions

Do you know whether or not your ads are displaying in a position on the search results? Look in the campaign tab in the AdWords to know for sure. As a rule, check if there is any ad that did not fall beyond the 2nd position.

Search Engine Marketing Ideas to Boost Site Awareness

A lot of small business owners have the notion that going “paid” in terms of marketing is just way too expensive and are just sticking their guns to organic methods.  Sure, it is expensive and not for everyone but that does not mean it is ineffective. On the contrary, paid advertising or marketing can help your business really well if you have the means to do so.  For people that are still thinking about taking the dive or still figuring out a budget for it, here are some search engine marketing ideas to boost awareness of your website.

Keyword Selection

It is a known fact that major brands have a bigger budget that allow them to outbid competition in paid search auctions. According to search engine optimization Minnesota experts, if you want to stay competitive against these brands focus your attention on keywords that create good quality leads and conversions for you.  Moreover, the use of long tail keywords in your campaign can allow you to target better and hence spend a lower sum as a result.  Put into perspective that there is less competition due to lower traffic from the long tail keywords. 

Geo-Targeting

According to SEO Minnesota providers, one of the most efficient means of staying competitive against major brands that have far more marketing dollars to spend is to concentrate on geo-targeting also known as localization. If you cater only to a specific area, age, group or region there is no reason for you to mount a global campaign. Focus your strategy on your selected niche, country, city or state so that competition would become more localized and easier to control. You can also opt to run ads to run only on certain times of the day. By controlling when your ads come out, you can make the most of your marketing dollars and stay competitive with the big boys.

Use of Ad Extensions

Without a doubt this is an amazing means of putting additional information to your advertising. The rationale is if you are going to run an ad on a limited run, placing as much essential information as you can about your business can make all the difference.  Google offers a lot of options when it comes to ad extensions like click-to-call, reviews and site links. 

Selecting the Right SEO Keywords for your Website

If you are performing SEO on your site, you know very well the importance of keywords in terms of site ranking and online reputation  However, there is a right and wrong way of selecting keywords for SEO purposes. If you chose wisely, and barring any other possible pitfalls, you will have an optimized site that has the potential for higher page ranking. Choose wrongly and you may find yourself in page rank limbo.  Here are some tips on how to choose the right SEO keywords.

Neither Too Broad nor Specific

Search engine optimization MN experts recommend that you refrain from choosing keywords that are just too specific or simply too broad that it would not be relevant to what your site represents.  In terms of broadness it should be wide enough so that people will use the keyword to search on Google, but at the same time narrow enough so you get a fair chance of hitting a good search rank as a result.  One example would be the term “exercise” which is too broad a search term.  However, “How to lose weight quickly with the right exercise routine” is a better option. 

Concentrate on Your Strengths

Page rank superiority is a war of attrition according to internet Marketing Minneapolis experts, there are just too many sites attempting to be a master of all but are really are just one topic kind of sites if you know what I mean. Concentrate on what you already know rather than embarking on a topic that you virtually know nothing about and expect it to be a hit for your users or target audience.  For example, attempting to write about a particular keyword, which you intend to talk about once every so often, it is likely your effort would be in vain as it won’t get picked up by the search engine. Therefore, choose a keyword that you are already an expert on so you can write about it more.  Why don’t you try combing through your article titles and other site content to see if there are common enough keywords being used and just simply expound on them.

SEO Power Tips Every Website Owner Should Know

If you have an online business, you naturally want it to rank high in online searches.  The best way to do this if you have done your research already would be to implement search engine optimization or SEO. Apart from providing amazing, engaging and regular content, SEO can propel your site from ranking nowhere to ranking on the 1st page of Google  Here are some SEO power tips every website owner should know.

Focus on one Primary Topic

While it is true that you can talk or showcase everything under the sun, it is important that you have one primary topic that is vital to your business. To do this properly you need to focus on certain keywords.   Internet marketing St. Paul experts recommend keywords that are most relevant to the stuff you are featuring on the site.  It is important that you select keywords that are neither too broad nor too specific so that you will not have a difficult time having it rank on Google. 

Mention the Keywords Where it Matters

When it comes to using keywords for your site do not simply pepper it with them lest you suffer a penalty. Keyword stuffing is frowned upon by search engines and users alike.  However, strategic keyword placing is good.  Internet Marketing Minneapolis experts recommend placing them on the site title, domain name, tagline, blog categories, and in the content for the page.

Speed Up your Site

Google penalizes websites that are too slow to load as this result in a bad user experience. Load times are essential in that sense to coordinate with your IT or web guy about taking off some non-essential items that can slow your site down.  For example, music players, large pictures and plugins to name a few.

Link To Other Sites

Sites that link to relevant sites can really ramp up your reputation in an instant. Do this however, sparingly because each outbound like can make that linked site also more popular.  If you do it the right way, website users will begin clicking your links which is a signal to the search engine that you are a trusted authority on a certain subject.

Speak to a Professional

Seeking advice from a professional SEO provider can really put you in the right direction in terms of boosting site awareness and reputation without risking Google penalties.

Practical SEO Tips Every Small Business Owner Should Know

If you have an online business or blog, you naturally want it to be seen online by people so as to increase your customer base or audience. This is where SEO or search engine optimization comes in. SEO helps your website or blog so that it is able to rank better in search engine results pages.  There are many SEO tips out there that are really good to start with. Here is some of the most practical and effective advice every small business owner should know regarding SEO.

Set Your Expectations

According to internet marketing Minneapolis experts, a lot of small business owners have the wrong expectations or too high of it when it comes to going online to establish a business. They think that just because you are online, millions of people automatically will see your site or that you do not have much competition. For example, if you are using the search term “used John Deere tractors”, there is almost nil possibility you will instantly hit number 1 in search results unless you have been nurturing it for years and spending lots of money in between. Fact is, you are just one business in a sea of businesses selling the exact same stuff.  If you want to target a particular search term you cannot do it on your own unless you are already a certified SEO expert, which chances are you’re not.  Take the advice of SEO professionals, listen to what they say and taper your expectations to what is doable rather than what is good ideally.

Go for Mid-Tail Terms

If you are dabbling in SEO for your small business chances are you’ve probably heard the term “long tail” at this point.  It basically means bundling all of the searches that no one is ranking in.  For instance, if you can get first place ranking with the term “Best place to find cheap John Deere tractors in Minneapolis Minnesota with poor credit” – perfect!. Search Engine Optimization Saint Paul experts recommend that your time will be best spent going for a mid-tail term such as “used John Deere tractors in Minneapolis Minnesota”. From experience, ranking number one on this search term can bring your site 25 fresh visits daily. That’s way better than attempting to rank number one on 30 other long-tail terms.