We all know the degree of competition that remodeler and builders go through in order to get customers. Needless to say, business owners are always on the lookout for better and more creative ways of bringing new leads and projects. Some believe that throwing a pile of cash on a social media marketing push is an easy and effective means of achieving a satisfying end result. While this is true if done right, there are other ways that you can get the same results without necessarily spending an arm and a leg.
Large and Visible Contact Information
According to home builder sales conversion experts, a simple but effective means of increasing leads is to prominently display your contact information on your site. Nothing says, “call us” better than a phone number that is large and visible. When potential customers go to your site, the last thing you want is for them to leave frustrated because they cannot see the contact us page. It is recommended to place your contact info in a large contrasting-color font at the top right-hand portion of the site to achieve better results.
Encourage Online Reviews
Nothing says trustworthiness than online reviews from satisfied customers. Here are some creative means to get the reviews you want.
Establish an online review platform – when doing this the first thing to ask is if the customer was satisfied with the service. If they answered in the affirmative, you can then redirect them to a Google review platform. If they answered in the negative, redirect them to a form they can fill out to tell you exactly what was wrong with the experience so you would be able to address them.
Engage – If customers see that you respond to reviews it is highly likely that they will submit more. Engagement is key and make sure you are keeping in touch with the people that send reviews
Sidebar Online Contact Form
The Internet has allowed superior ease and convenience for just about anything this is better exemplified by the fact that online shopping is an almost effortless exercise. According to contractor marketing automation specialists, providing a sidebar online contact form, you could get two groups of potential customers. People that are too busy and do not have time or the inclination to discuss their needs at the moment but is interested in getting more info or folks that dislike talking to telemarketers. A sidebar online contact form addresses the needs of these people. The form also allows you to reply quickly to their requests hence a better customer interaction overall.
We all know that the world of remodeling is a cutthroat business. It is therefore important to always be a step ahead of your competition if you want to generate sales your way. If you are struggling with converting customers via your website here are some tips to guide you.
According to homebuilder sales conversion experts, the common mistake of many contractors is a hesitancy to include images of their work as well as reviews from customers that are satisfied with their service. Neglecting this all-important aspect means you are losing out on a valuable opportunity to generate trust with a possible customer that will increase the possibility of them selecting you as their next provider. Whether you are a plumber, roofer or a remodeler, include recent photos of your work.
User Friendly Website with easy to use navigation
When posting content or images on your site do not just upload everything you got in the hopes that your customer might like something. The customer is not interested in what kind of tools you use, a few good pictures are ok but fifty images of the same project is not so good. Make sure the design is simple and clean with the most important information prominently displayed so that the customer sees immediately what your services are and how soon you would be able to provide them. A call to action is not just an important component but also a NECESSITY.
In order to achieve better efficiency you need to target traffic that you are interested in serving. If you operate in Minnesota, it makes no sense to get leads from NY or London now would it? According to marketing automation for new home builders experts, drawing focused traffic to your site is a mix of on and off page SEO methods. On-page optimization include photos and content on your site while off-page optimization refers to methods like AdWords that help increase focused traffic to your site. Specific keywords are a necessity to help funnel people to certain portions of your site that you want them to go. Increased traffic leads to a higher possibility of people that would want to avail of your services.
If you are a builder remodeler with an online presence you need to begin attracting client prospects that eventually should become paying clients. Your goal is to increase conversions while minimizing the up-and-down cycle that is ever present in this kind of business. To do so you need to impose some important elements to increase your website conversions. Here are some of them.
Avoid Being an Online Brochure
According to new homebuilder lead generation specialists, nothing turns off potential customers than a website that looks like an overgrown brochure. A remodeler website should be designed in such a way as to reach out and grab potential clients and connect them on an emotional level. In short, customers are more likely to believe in what you have to offer if they feel that you are also undergoing the same struggles as they are. For example, “Had enough of high utility expenses? Talk to us so we can tell you more about energy efficient windows that can lower your utility costs up to 25%.”
Effective Landing Page Content
According to remodeler sales training experts, a “landing page” refers to any page on your site that your customer might arrive on via a search done on Google. It could be the home page, services page, contact us page etc. In any case, the page should be compelling enough to pique the interest of your visitor. Headlines like, “24-hour service,” “free consult”, “beat any estimate for competitor” etc. The landing page should also be prominent enough to have contact information in place.
Capture Customer Information
This option should go hand-in-hand with pertinent contact info. There are many ways to approach this. You can opt to have a phone number that they click-to-call or have placed opt-in forms that are designed to get their name, phone and email address. Add an incentive in the end such as a free coupon or e-book when they finish completing the desired information.
When it comes to marketing and sales, there is no magic formula to address all that is necessary in order to achieve consistent sales. According to contractor marketing automation experts, successful remodelers and builders have always relied on dependable repeatable systems and processes to achieve their goals. Here are some helpful advice on how to generate new clients for your Builder business.
High Quality Images
Let your work speak for you. It is quite surprising that a lot of remodelers do not take high-resolution photos of their projects. We live in a visual world and photos can really mean the difference between a customer who is interested in getting some work done and one who just moved on to another website most likely your nearest competitor. Taking photos of your work like a “before and after” shot is helpful at telling a story. Want to go the extra mile? Use a drone to capture amazing perspectives from up above.
When you are visiting a potential client’s home or office ask yourself what are you leaving behind in order to make a good impression in order to standout from the rest? Aside from your winning smile, leave behind some good quality brochures or even a free e-book coupon so that your potential client can have something he can look at long after the meeting is done. That is a good way to leave a lasting impression.
Organize Regular Lead Meetings
Homebuilder sales conversion experts recommend doing regular lead meetings in order to assess and review every single lead and prospect. Leads can be categorizes between cold, on hold and active. This ensures that you are on top of what your sales and marketing team are doing before they send you a report. A regular fifteen-minute meeting once weekly will have a huge impact.
Always have a Call to Action Message
One tried and proven call to action message is a “text or call today” message on the website. Putting a call to action message rouses your prospect to do something about his interest in your services. He may not be a customer yet but at least you can be sure he is already one step closer.
We are currently in the midst of a housing market rebound and for all the remodelers and homebuilders out there, now is the best time to shake the dust off the marketing strategies and dive back in. There is a sea of money to be made out there and with the right marketing ideas to implement you will soon be swimming in it.
Upgrade Your Website Design
According to marketing automation for new homebuilders strategists, your marketing plan is like the solar system and your company website as the sun. Your efforts at marketing should focus around the Internet which include social media, email marketing and pay-per-click to direct potential customers to your site.
When it come to your site, it is important not to provide all information to the reader because doing so will let them make a decision without having to get in touch with you. Hold some key information back like pricing and then try out some different calls to action statements for the purpose of getting their contact information so that your sales team would be able to check and develop these prospects.
Get Professional Content
Your site is a treasure trove of information about you, your services and products. First impressions are crucial and a poorly written piece of information will turn off a lot of potential customers. Make sure that the stuff you put out is professionally written or at least of professional quality. Make sure that your content specialist also write content for social media pages like Facebook, LinkedIn and Instagram.
Emphasize on Establishing your Brand
According to a study by homebuilder sales specialists, 3 years after customers purchased a new home they were not able to remember who the builder was but they could surely remember the type of car they drove. This emphasizes a need for builders to look at other industries for prime examples on how to stay in the radar of customers for better brand identity.
When it comes to branding make sure you have clear and established goals on what message you want your brand to be associated with and then focus on ensuring that its conveyed at each and every interaction your customer has with your company.
One of the tools at your disposal when running a search engine marketingcampaign is pay per click or simply PPC. For those that are unaware of what pay per click does it is basically a way of purchasing visits to your website. There is a lot that goes into developing an effective pay per click campaign from selecting the appropriate keywords to making sure those keywords are organized into ad group campaigns.
Morning PPC Checks
According to pay per click Minnesota experts, managing an effective PPC campaign means letting your team get a good grasp of what happens on a daily basis. 2 important reasons for a morning check-in include:
Learning what happened yesterday – to determine wins and losses
To be able to react fast – there is so much that can occur in a day so a morning check-in can assist you to be on top of what is happening especially for recently launched campaigns and ads.
Remove Non-Essential Google Display Network Sites
This is an important basic step to do so you can exclude unrelated websites on the Google Display Network. Essentially, the exclusion of sites where you do not want your ads to be seen.
Monitor Ad spend
This is crucial to anyone managing a PPC campaign. Monitor and verify that your budget is kept on track everyday so you are able to hit the monthly objective.
Monitor Top Spenders
Pay Per Click MN recommend that you check for top spenders to ensure everything is as it should be. If you are not sure how to do this, simply go to your AdWords dashboard beneath the Campaigns tab so you can sort by lowest to highest campaign spending and determine if there are any outliers. If you notice that that there was some heavy spending on a particular campaign, look at the search queries to determine whether or not there was a trend or if you need to negate some keywords.
Check Ad Positions
Do you know whether or not your ads are displaying in a position on the search results? Look in the campaign tab in the AdWords to know for sure. As a rule, check if there is any ad that did not fall beyond the 2nd position.
A lot of small business owners have the notion that going “paid” in terms of marketing is just way too expensive and are just sticking their guns to organic methods. Sure, it is expensive and not for everyone but that does not mean it is ineffective. On the contrary, paid advertising or marketing can help your business really well if you have the means to do so. For people that are still thinking about taking the dive or still figuring out a budget for it, here are some search engine marketing ideas to boost awareness of your website.
It is a known fact that major brands have a bigger budget that allow them to outbid competition in paid search auctions. According to search engine optimization Minnesota experts, if you want to stay competitive against these brands focus your attention on keywords that create good quality leads and conversions for you. Moreover, the use of long tail keywords in your campaign can allow you to target better and hence spend a lower sum as a result. Put into perspective that there is less competition due to lower traffic from the long tail keywords.
According to SEO Minnesota providers, one of the most efficient means of staying competitive against major brands that have far more marketing dollars to spend is to concentrate on geo-targeting also known as localization. If you cater only to a specific area, age, group or region there is no reason for you to mount a global campaign. Focus your strategy on your selected niche, country, city or state so that competition would become more localized and easier to control. You can also opt to run ads to run only on certain times of the day. By controlling when your ads come out, you can make the most of your marketing dollars and stay competitive with the big boys.
Without a doubt this is an amazing means of putting additional information to your advertising. The rationale is if you are going to run an ad on a limited run, placing as much essential information as you can about your business can make all the difference. Google offers a lot of options when it comes to ad extensions like click-to-call, reviews and site links.
If you are performing SEO on your site, you know very well the importance of keywords in terms of site ranking and online reputation However, there is a right and wrong way of selecting keywords for SEO purposes. If you chose wisely, and barring any other possible pitfalls, you will have an optimized site that has the potential for higher page ranking. Choose wrongly and you may find yourself in page rank limbo. Here are some tips on how to choose the right SEO keywords.
Neither Too Broad nor Specific
Search engine optimization MN experts recommend that you refrain from choosing keywords that are just too specific or simply too broad that it would not be relevant to what your site represents. In terms of broadness it should be wide enough so that people will use the keyword to search on Google, but at the same time narrow enough so you get a fair chance of hitting a good search rank as a result. One example would be the term “exercise” which is too broad a search term. However, “How to lose weight quickly with the right exercise routine” is a better option.
Concentrate on Your Strengths
Page rank superiority is a war of attrition according to internet Marketing Minneapolis experts, there are just too many sites attempting to be a master of all but are really are just one topic kind of sites if you know what I mean. Concentrate on what you already know rather than embarking on a topic that you virtually know nothing about and expect it to be a hit for your users or target audience. For example, attempting to write about a particular keyword, which you intend to talk about once every so often, it is likely your effort would be in vain as it won’t get picked up by the search engine. Therefore, choose a keyword that you are already an expert on so you can write about it more. Why don’t you try combing through your article titles and other site content to see if there are common enough keywords being used and just simply expound on them.
If you have an online business, you naturally want it to rank high in online searches. The best way to do this if you have done your research already would be to implement search engine optimization or SEO. Apart from providing amazing, engaging and regular content, SEO can propel your site from ranking nowhere to ranking on the 1st page of Google Here are some SEO power tips every website owner should know.
Focus on one Primary Topic
While it is true that you can talk or showcase everything under the sun, it is important that you have one primary topic that is vital to your business. To do this properly you need to focus on certain keywords. Internet marketing St. Paul experts recommend keywords that are most relevant to the stuff you are featuring on the site. It is important that you select keywords that are neither too broad nor too specific so that you will not have a difficult time having it rank on Google.
Mention the Keywords Where it Matters
When it comes to using keywords for your site do not simply pepper it with them lest you suffer a penalty. Keyword stuffing is frowned upon by search engines and users alike. However, strategic keyword placing is good. Internet Marketing Minneapolis experts recommend placing them on the site title, domain name, tagline, blog categories, and in the content for the page.
Speed Up your Site
Google penalizes websites that are too slow to load as this result in a bad user experience. Load times are essential in that sense to coordinate with your IT or web guy about taking off some non-essential items that can slow your site down. For example, music players, large pictures and plugins to name a few.
Link To Other Sites
Sites that link to relevant sites can really ramp up your reputation in an instant. Do this however, sparingly because each outbound like can make that linked site also more popular. If you do it the right way, website users will begin clicking your links which is a signal to the search engine that you are a trusted authority on a certain subject.
Speak to a Professional
Seeking advice from a professional SEO provider can really put you in the right direction in terms of boosting site awareness and reputation without risking Google penalties.
If you have an online business or blog, you naturally want it to be seen online by people so as to increase your customer base or audience. This is where SEO or search engine optimization comes in. SEO helps your website or blog so that it is able to rank better in search engine results pages. There are many SEO tips out there that are really good to start with. Here is some of the most practical and effective advice every small business owner should know regarding SEO.
Set Your Expectations
According to internet marketing Minneapolis experts, a lot of small business owners have the wrong expectations or too high of it when it comes to going online to establish a business. They think that just because you are online, millions of people automatically will see your site or that you do not have much competition. For example, if you are using the search term “used John Deere tractors”, there is almost nil possibility you will instantly hit number 1 in search results unless you have been nurturing it for years and spending lots of money in between. Fact is, you are just one business in a sea of businesses selling the exact same stuff. If you want to target a particular search term you cannot do it on your own unless you are already a certified SEO expert, which chances are you’re not. Take the advice of SEO professionals, listen to what they say and taper your expectations to what is doable rather than what is good ideally.
Go for Mid-Tail Terms
If you are dabbling in SEO for your small business chances are you’ve probably heard the term “long tail” at this point. It basically means bundling all of the searches that no one is ranking in. For instance, if you can get first place ranking with the term “Best place to find cheap John Deere tractors in Minneapolis Minnesota with poor credit” – perfect!. Search Engine Optimization Saint Paul expertsrecommend that your time will be best spent going for a mid-tail term such as “used John Deere tractors in Minneapolis Minnesota”. From experience, ranking number one on this search term can bring your site 25 fresh visits daily. That’s way better than attempting to rank number one on 30 other long-tail terms.